As one of the leading Colchester signage companies, we know a thing or two about signage trends. More than just being aesthetically pleasing, good quality signage can help get your brand noticed and aid in communicating with your audience. In this blog, we’ll be looking at the latest in signage and graphic design, from illuminated signage to minimalist designs, and how they are shaping the future of brand communication.
Illuminated signage
Illuminated signage has been one of the biggest signage trends this year. Not only does well-lit signage attract attention day and night, but it also provides opportunities for amazing brand visibility that can grow your business in different ways.
The power of illuminated signage is unparalleled and companies have achieved 24/7 brand visibility in the busiest and most high-traffic areas. Halo-lit lettering and LED Displays have been popular choices for offering high-visibility signage that you can’t miss.
Minimalist raised lettering
This year we’ve seen a real preference for minimal-looking lettering within signage trends. Businesses have leaned towards a clean, professional aesthetic with raised letters that appear sleek and add depth to designs. The simplicity of minimal designs works especially well for wayfinder signage or public information displays where information needs to be absorbed quickly.
Wayfinding and directional signage
Wayfinding signage helps customers or guests to navigate their way through a space and improve their overall experience. The use of clear, modern designs in large or complex spaces can be crucial to the success of an event, whether it’s directional signage, wayfinding systems, or floor graphics.
Window branding and privacy solutions
Window branding has been a popular and clever way for businesses to promote themselves whilst also ensuring privacy. It’s proven to be a great solution when it comes to using space creatively and displaying artwork that links to brand identity. Frosted glass can work well to separate you from the outside and businesses have also opted for window tinting/ privacy films and window safety films to provide security.
Temporary signage for events and pop-ups
When it comes to signage trends, temporary signage has been fantastic for the growing demand for signage which is also portable. It can be ideal for short-term promotions, events or pop-up stores, helping you save on cost and offering full flexibility.
Full-colour imaging for vibrant branding
Bold, high-quality graphics have helped to make signage more visually appealing. They’ve been equally popular when it comes to campaigns and merchandising. Bespoke graphics have helped companies to stand out and provided them with uniqueness. Because of this, full-colour imaging stands out as one of the best signage trends of 2024.
Conclusion
When looking at the history of professional signage, we can see that signage has been a vital part of communication for centuries. Signage is a powerful tool that is just as relevant today as it has ever been and is always evolving. Staying ahead of signage trends can be key to the success of your business, and the way forward is to create unique, bespoke designs that stand out from the competition.
Further reading on bespoke signage
If you’re interested in what type of bespoke signage is best for your company or how bespoke signage solutions can help your business succeed, we can guide you through the best signage solutions for you.
Contact us for more information on signage trends
We hope you’ve enjoyed reading about our top signage trends for UK Businesses in 2024 and the future. If you would like to get in touch regarding bespoke signage solutions or have any questions, please feel free to contact us and we’ll be more than happy to help. We believe we can provide the best signage Colchester has to offer.
