As autumn is upon us and the days get shorter with darker afternoons, there’s a lot of importance in adapting your signage so that the weather doesn’t affect your signage visibility. You’ll want to opt for high-visibility signage that can help your business stand out during the colder months.
Here at Esign Media UK, we specialise in designing, creating and installing all types of high-visibility signage so whether you’re looking to update your current signage for the season or you have an idea for something completely new and bespoke, you’re certainly in the right place. In this blog, we’ll cover some tips and considerations to have for your autumn signage and graphic solutions.
Evaluate existing signage
Now is a great time to assess whether your current signage is performing well in autumnal conditions and determine if updates are needed. We pride ourselves on providing high-quality, bespoke and high-visibility signage perfect for your autumn updates.
Consider weather conditions
Unpredictable weather like foggy mistiness and rain can obscure the visibility of your signage, so you’ll want to choose signage that stands out and is as clear as possible, whilst choosing weatherproof materials such as vinyl, metal and acrylic.
Enhance signage with lighting
Illumination can be great on days with darker mornings, making sure your signage stands out above the rest with an unbeatable glow. Check out our blog on the power of illuminated signage that will help make sure your business is spottable in the dark whilst looking sleek and professional.
Use contrasting colours for better visibility
High-contrast designs can pop in low-light conditions, meaning your signage still stands out against the odds. We can help you by designing bespoke graphic solutions using colours that demand attention and attract potential customers.
Maximise visibility in high-traffic areas
If your signage is placed in high-traffic areas, you’ll want to be strategic with the placement of it so that it still stands out.
Implement suspended signage
You could opt for suspended signage using good quality waterproof vinyl which can withstand harsher weather conditions. Suspended signs are elevated above eye level, making them very visible and great for capturing attention, which is exactly what you want from your high-visibility signage.
Adapt messaging for seasonal promotions.
You may decide that with the change of weather, your signage needs some seasonal updates, perhaps to advertise new promotions or create holiday-themed displays. Whether it's incorporating warmer colours or seasonal elements into your designs, these can be great ways to keep your signage engaging and relevant.
Temporary signage
Temporary signage can be great for seasonal events as it’s flexible and can be changed as often as needed. It can also be a cost-effective solution as it's cheaper than permanently updating your main signs, however, you’ll still want these to be durable and adverse to weather conditions.
Invest in wayfinding for autumn events
If you’re putting on an event this autumn, whether it be surrounding Halloween, bonfire night or something similar, you’ll want to ensure that there’s wayfinding for your event, especially due to the darker conditions.
High-visibility signage is particularly important for events within this season, so regardless of whether you’re throwing a theme park Halloween night, a haunted house event or a special bonfire night, wayfinding is important for your events. It can help customers find their way around more easily and enhance safety. If you want more information on when wayfinding can be useful, check out our blog on great reasons for wayfinding and directional signage.
Regular maintenance and upkeep
Regular maintenance and upkeep are important with high-visibility signage of all kinds, especially with the transition to autumnal weather conditions. Regular maintenance can extend the lifespan of your signage and minimise your safety risk. By detecting and addressing issues early on, it will be easier to prevent costly repairs and replacements later down the line.
Contact us today
If you would like help with updating your signage to turn it into high-visibility signage for this autumn, or if you have a new idea for something bespoke, please don’t hesitate to contact us and we will be more than happy to help. We believe we can provide the best signage Colchester has to offer.
